Thursday, December 20, 2007

PPC Marketing - Pay Per Click

PPC Marketing - Pay Per Click

The key to effective PPC campaigns is in your keyword strategy and the quality of your visitor analytics. Many companies set up their PPC advertising campaigns without much planning. Campaigns need to be structured so that unproductive keywords can be filtered out and high performers improved upon. A sophisticated keyword and ad copy strategy will be needed.

Advantages of Pay Per Click marketing:

  • Fast: immediate visibility;

  • You determine what your search engine listings look like;

  • Allowing you to attract traffic while you are optimizing your website for better search engine placement;

  • Bid on keyword phrases that you can't get high natural search engine rankings for;

  • To build a better brand: pay per performance ads are being perceived as highly credible by people who don't mind sponsored listings;

  • Turn campaign on and off when you want it: great tool for seasonal online promotion.

This is how the program works.

Basically, you pay a rate for every visitor who clicks through from the search engine site (or their affiliates) to your web site. It's simple and quick. Each unique keyword phrase (e.g. carpet cleaning) has its own bid price. You set the budget. A Working Website will charge $25 a month or 10% of your monthly PPC budget which ever is grater to run and maintain the PPC program. Example if your monthly budget is from $50 - $250 our charge would be $25 per month, however if your monthly budget is say $500 our charge would be $50 per month.

Google and Yahoo drive 85% of the internets traffic so I suggest starting with them first.

David Taylor
Marketing Manager
A Working Website



From A Working Website © 2007 All rights reserved.

No part of this material may be reproduced, in any form or by any means, without written permission from the publisher.