PPC Marketing - Pay Per Click

PPC Marketing - Pay Per Click

The key to effective PPC campaigns is in your keyword strategy and the quality of your visitor analytics. Many companies set up their PPC advertising campaigns without much planning. Campaigns need to be structured so that unproductive keywords can be filtered out and high performers improved upon. A sophisticated keyword and ad copy strategy will be needed.

Advantages of Pay Per Click marketing:

• Fast: immediate visibility;

• You determine what your search engine listings look like;

• Allowing you to attract traffic while you are optimizing your website for better search engine placement;

• Bid on keyword phrases that you can't get high natural search engine rankings for;

• To build a better brand: pay per performance ads are being perceived as highly credible by people who don't mind sponsored listings;

• Turn campaign on and off when you want it: great tool for seasonal online promotion.

This is how the program works.

Basically, you pay a rate for every visitor who clicks through from the search engine site (or their affiliates) to your web site. It's simple and quick. Each unique keyword phrase (e.g. carpet cleaning) has its own bid price. You set the budget. A Working Website will charge $25 a month or 10% of your monthly PPC budget which ever is grater to run and maintain the PPC program. Example if your monthly budget is from $50 - $250 our charge would be $25 per month, however if your monthly budget is say $500 our charge would be $50 per month.

Google and Yahoo drive 85% of the internets traffic so I suggest starting with them first.

David Taylor
Marketing Manager
A Working Website
www.aworkingwebsite.com

info@aworkingwebsite.com

602.466.3324

602.810.7926

From A Working Website © 2007 All rights reserved.

No part of this material may be reproduced, in any form or by any means, without written permission from the publisher.

Introducing Android

On Nov 5th, the Open Handset Alliance announced Android, a software stack for mobile devices including an operating system, middleware and key applications. Android was built from the ground-up to enable developers to create compelling mobile applications that take full advantage of all a handset has to offer. Developers can create applications for the platform using the Android SDK, which is now available.

Sergey Brin and Steve Horowitz discuss the availability of the SDK, that it will be open source in the future, and demo applications on the Android platform.

Beginner Tips for SEO

You would be surprised how cheaply you can mount an effective internet marketing campaign. For more information call A Working Website at 602-466-3324 or visit us online at:

http://www.aworkingwebsite.com/

The Good, The Bad, and The Ugly about Linking

Your link strategy is very important aspect of your Internet Marketing program. The quality of your inbound links is more important than the quantity. It is important to build a good list of well-balanced links pointing to your site. Diversification is the key. Try not to concentrate all of your efforts on a single method. A few methods should be avoided wherever possible because they either offer you no benefit or your page may be penalized by the search engines. The Good Links Directory Links: Directories are a very important source of links. Obviously, some directory listings are more important than others and some directories are hardly worth the effort. Start with the major Internet directories and move to general topic directories as well as niche directories. Consider paying for inclusion in one or two of the seriously large directories like the Yahoo directory and Business.com. Reciprocal Links: Try and secure reciprocal links with websites that are related to your field. However don't base your entire link building efforts on this one tactic alone. One Way Inbound Links: These are the most important kind of links. An inbound link that is one way will appear that your site is an expert on a particular subject. The more relevant and the more important that search engines deem the linking site to be the higher score they give that particular link. Press Release Links: Writing and submitting a press release can provide good links. Article Links: Writing and submitting articles to article directories can produce a large number of links. You can submit one article to many directories but each directory. Community Links: Join forums and include your link in your signature. Post useful comments on blogs and include your link and your business name. You should never spam blogs or forums and only include links. This is rude and cost the website owner money to remove your spam from their blog or forum. The Bad Links FFA Sites: A Free-For-All page, is one that allows anybody to post any link they like on the page. Typically they are not only useless to your cause, because the search engines ignore them, but they will not generate any traffic but may attract spammers to your doors. Link Farms: A link farm is a page that contains an excessively large number of links. It is unlikely that a link farm will yield much benefit and most search engines will ignore the link. Off Topic: Off topic links are incoming links from websites that have nothing to do with your website. They may offer very slight weight with some search engines. This appears in the bad link section because they offer very little positive benefit and your time would best be used establishing links with relevant websites. Unindexable: Links that cannot be indexed by search engines are completely useless. A search engine spider must be able to follow the link to find your page and provide you with any benefit for that link. Avoid any page that offers to display your link in a frame, or to a website that uses the noindex or nofollow robots.txt tags. Conclusion: Collect links from as many sources using as many tactics as possible and use keyword variants in your anchor text. By following these guidelines you should be able to improve your search engine rankings. For more information or help please visit A Working Website

Bill Gates and Steve Jobs at D 2007

Gates & Jobs on Their Relationship

Bill Gates and Steve Jobs onstage at D5, talk about the greatest misunderstandings about their relationship. (May 31)

Why A Blog?

Search Engine Marketing is the answer. Although it is important to continually produce quality content, the blog its self is not as important as the boost it gives my business website. Blogger.com has an Alexa traffic ranking of 15 and because this Blog is published on a blogger.com domain name it is given a high search engine placement score. The content is considered to be highly relevant to my business website and the search engines reward my website with a higher placement score because it is linked to my website. This in return drives more qualified traffic to my website resulting in an increased Visitor Conversion Rate. Remember to consider the search engines point of view when you build your incoming links. Try and get high quality incoming links. Just a side note: I have found that if your sites job is to collect qualified leads; your visitors are more likely to fill out a short request form rather than a long request form. The longer the form is the more taxing on the visitor to fill out so they are less inclined to do so. Case study, Bell Insurance has short forms consisting of 9 user responses and long forms consisting of 47 user responses on their website. The short form is used 98% of the time. This means that a Bell Insurance Agent must call the user and get that extra information, but it is a qualified lead none the less and results in more policies sold. Their website makes money for the company. So the bottom line is, if you have a well designed and well written website that guides your visitor through the buying process, it will result in more sales for your company. Good luck and start a blog or two. P.S. I almost forgot; submit your blog to the search engines so they know about the incoming link.

Achieve Top Search Engine Rankings

It takes a lot of work to optimize your web site for the search engines to increase your rankings. Here are some very important factors that search engines use to determine where web sites are ranked. These factors are referred to as Search Engine Optimization (SEO) techniques and they can increase your web site's rankings.

Here are the most important factors that the search engines use in determining your rankings:

1. Web Site Content

Have you ever heard "Content is King" that is because content on your site is the most important factor for successful search engine optimization. Your web site should provide valuable information on specific subjects in your web site. In addition, your content should be updated regularly. You should update your content once a month at a minimum. It's not enough to just put up a few pages full of information and then never add to it. This is a continuous process that will help your search engine rankings if done correctly.

2. Link Popularity

Inbound links are the second most important factor for achieving high search engine rankings.

Here are some of the best ways to get inbound links:

Articles - Writing and submitting articles to other websites, newsletters, and article directories is a very good way to get inbound links.

Directories - Submitting your site to directories will get your site inbound links.

Blogs - Start a blog, like this one, and update it frequently with information related to your website. Then, link to your site from the blog. You can also submit your blog to various blog directories to get even more inbound links.

Link Exchanges - Start a link exchange program, promises a return link for a inbound link to your site. Find other quality sites related to yours and ask them to link to you. This is not as effective as it used to be but it is still a pretty good way to get inbound links. Also make sure any organizations you belong to that have a website are linked to your web site. An example would be the Chamber of Commerce web site.

When increase your link popularity remember that the more inbound links you get the better, but remember that a link from a high ranking website is always better than quantity.

The next things that you should do when optimizing your web site are the HTML elements. Some of the HTML elements are the TITLE Tags, META Tags, HEADING Tags, ALT Tags and highlighting of the text using the BOLD Tags. The Link text is also an important element.

HTML Elements:

3. META Tags

META Tags help describe the page content. Though today the Meta tags are not nearly as important as they once were and are definitely not the only things the search engines look for when indexing your site, they are still important in deciding the relevancy of the page for a keyword search.

Search engines focus on three primary tags to help them determine the relevance of a website for a particular search phrase. The TITLE Tag, META DESCRIPTION Tag, and the META KEYWORD Tag.

The TITLE Tag is very important to a website's ranking and will tell search engine users what the page is about. It should contain less than 64 characters with your most important keywords in them and should definitely be relevant to the content on the page.

The META DESCRIPTION Tag is a summary of the page and its contents. This Meta tag should be 200 characters or less and should contain keywords and phrases you hope search engine users will use to find you with, but it should also read like an introductory lead-in for the page and be appealing to the reader. The description you provide for your page has to convince the visitor that they have found exactly what they were looking for.

The META KEYWORD Tag the least important of the META Tags. However, it shouldn't be ignored. KEYWORD tags should be less than 1000 characters and should include important keywords and phrases consistent with the body text, title, and content of the page. Do not stuff keywords here... they should only be those that are actually on the page and do not repeat any word more than 3 times.

4. HEADING Tags

The HEADING Tags are given more weight than the ordinary text. The higher the H tag (H1, H2, H3, H4) the more weight it carries. You should make use of the heading tags to highlight the important keywords and headings of your page as well as the paragraph headers. Remember to write your headlines so that visitors can understand what the subject mater of the following paragraphs are about.

5. BOLD Text

BOLD text is given a little more weight than ordinary text but not as much as HEADING Tags. Make sure to enclose some of your keywords in BOLD Tags when they appear on the page.

6. ALT Tag

The ALT Tag provides alternative text when images cannot be displayed... This might happen if the users have set the browsers only to download the text and not the graphics, or if the images are too heavy to download for the user's internet connection. Only include important keywords relevant to your site and the image and do not stuff keywords in them.

7. LINK Text

This is a very important factor in search engine optimization to gain higher rankings. The link text can be to pages within your site or to other web sites. Either way, it is important. If possible the target page's main search term should be included in the link text instead of just the URL. Do not use identical link text for every link, but do include the target page's main keywords in the link text.

Remember that Search Engine Optimization is a vital part of any web site. Without optimization it is very unlikely that any one will be able to find your business when they search the World Wide Web. For more help on this matter visit A Working Website.

Are getting the sales and interest from your website that you would like?

If the answer is no, A Working Web Site can help you get greater exposure, greater impact and more sales. We've done it for other people and companies, and we could do it for you, too. At the very least, we are offering a way to find out without risking a minute of your time or a penny of your money. We are one of America's leading Web design firms with a twist - we are also expert marketers our client list includes Dice Imaging, Money Maun Financial Group, Bell Insurance, and ServiceMaster Professional Cleaning, to name a few. We have vast experience in making sure your site achieves what it should—getting noticed and making sales. With just a couple of simple strategies, one of our sites went from 7 hits a month to over 1,300! We will market your site professionally for just $150 per month. The usual value is $250 per month. This marketing includes: * Fresh content on your Home Page monthly. * Submission to the top 20 Search Engines (research shows that the top 10 Search Engines generate 95% of Website traffic) monthly. * Creation of special pages (called 'splash' pages) to increase Search Engine rankings. * Review and insertion of meta tags (hidden parts of your Website that are looked at by the computer from the Search Engine). * Copywriting expert to review your site, suggest (and make) copy changes. Pick up the phone, call us at (602) 354-3738, and say you're calling about the 'Business Special'. We'll take it from there. If you call and buy before May 15th 2007, we'll throw in a FREE review of your Website valued at over $100. It's a comprehensive review by our marketing and Internet experts that will tell you all the facts.
A Working Web Site