eCommerce Case Study

Dominican Habitat LLC

Website Redevelopment

http://www.dominicanhabitat.com/

Industry:

Importer, Wholesaler, and Distributor of alcohol and tobacco products

Website Features:

• Attractive website template.


• User friendly navigation with complete site search.


• Easy to adminster shopping cart.


• SSL certificate, payment gateway, real time shipping caculations.


• What You See Is What You Get (WYSIWYG) Content Management System (CMS).


• Integrated calendar system.


• Rotating news and ad module.

Our Challenge:

We discovered that Dominican Habitats website and shopping cart software was outdated and unable to serve the company even in the most basic way. We needed a way to showcase their product through the internet with an easy to use interface. In addition Dominican Habitat needed the ability to post their numerous events online.

Our Solution:

The new site was developed with the user in mind; we worked with Dominican Habitat owners to design the site to fill their expectations. The site was designed with easy to use Content and Shopping Management System. The Shopping Cart was interfaced with the Merchants Payment Gateway for collection using credit cards. The Shopping Cart was interfaced with the UPS, USPS, and FedEx to calculate real time shipping costs.

Once the strategic plan was in place, we delivered the tools to accomplish their objectives. The plan encompassed designing the website with a clean fresh look that differentiated them from their competitors, creating a user-friendly navigation system, a user-friendly shopping cart, and a list of current events. Now the new website has been launched and A Working Website will market the website to a worldwide audience.

The Results:

The website is on its way to achieving all of their goals. Dominican Habitat will tap into new inquires and customers wanting to buy.

Customer Comments:

"My experience, working with A Working Website has been excellent. They are very good communicators and they have a real intuitive quality, which has worked out great during the design and layout phase of creating my website. The development team at A Working Website is very detail oriented and is also very knowledgeable about search engine information. If you are looking to create a website and have a company maintain the site, I would highly recommend A Working Website."

Dominican Habitat, LLC
Jeff Bryant
Owner

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Get help with your website today!

We have the expertise and experience to ensure the trouble-free and effective management of your Website - from conception to ongoing management. The team is highly professional and committed to the highest standards. We have identified the requirements of the site and developed an appropriate strategy to ensure these needs are met.

To receive a Free consultation and proposal visit our Website, send us an E-mail, or just call us at (602) 466-3324.

Thank You

A Working Website
http://aworkingwebsite.com/
info@aworkingwebsite.com
(602) 466-3324

PPC Marketing - Pay Per Click

PPC Marketing - Pay Per Click

The key to effective PPC campaigns is in your keyword strategy and the quality of your visitor analytics. Many companies set up their PPC advertising campaigns without much planning. Campaigns need to be structured so that unproductive keywords can be filtered out and high performers improved upon. A sophisticated keyword and ad copy strategy will be needed.

Advantages of Pay Per Click marketing:

• Fast: immediate visibility;

• You determine what your search engine listings look like;

• Allowing you to attract traffic while you are optimizing your website for better search engine placement;

• Bid on keyword phrases that you can't get high natural search engine rankings for;

• To build a better brand: pay per performance ads are being perceived as highly credible by people who don't mind sponsored listings;

• Turn campaign on and off when you want it: great tool for seasonal online promotion.

This is how the program works.

Basically, you pay a rate for every visitor who clicks through from the search engine site (or their affiliates) to your web site. It's simple and quick. Each unique keyword phrase (e.g. carpet cleaning) has its own bid price. You set the budget. A Working Website will charge $25 a month or 10% of your monthly PPC budget which ever is grater to run and maintain the PPC program. Example if your monthly budget is from $50 - $250 our charge would be $25 per month, however if your monthly budget is say $500 our charge would be $50 per month.

Google and Yahoo drive 85% of the internets traffic so I suggest starting with them first.

David Taylor
Marketing Manager
A Working Website
www.aworkingwebsite.com

info@aworkingwebsite.com

602.466.3324

602.810.7926

From A Working Website © 2007 All rights reserved.

No part of this material may be reproduced, in any form or by any means, without written permission from the publisher.

Introducing Android

On Nov 5th, the Open Handset Alliance announced Android, a software stack for mobile devices including an operating system, middleware and key applications. Android was built from the ground-up to enable developers to create compelling mobile applications that take full advantage of all a handset has to offer. Developers can create applications for the platform using the Android SDK, which is now available.

Sergey Brin and Steve Horowitz discuss the availability of the SDK, that it will be open source in the future, and demo applications on the Android platform.

Beginner Tips for SEO

You would be surprised how cheaply you can mount an effective internet marketing campaign. For more information call A Working Website at 602-466-3324 or visit us online at:

http://www.aworkingwebsite.com/

The Good, The Bad, and The Ugly about Linking

Your link strategy is very important aspect of your Internet Marketing program. The quality of your inbound links is more important than the quantity. It is important to build a good list of well-balanced links pointing to your site. Diversification is the key. Try not to concentrate all of your efforts on a single method. A few methods should be avoided wherever possible because they either offer you no benefit or your page may be penalized by the search engines.

The Good Links

Directory Links: Directories are a very important source of links. Obviously, some directory listings are more important than others and some directories are hardly worth the effort. Start with the major Internet directories and move to general topic directories as well as niche directories. Consider paying for inclusion in one or two of the seriously large directories like the Yahoo directory and Business.com.

Reciprocal Links: Try and secure reciprocal links with websites that are related to your field. However don't base your entire link building efforts on this one tactic alone.

One Way Inbound Links: These are the most important kind of links. An inbound link that is one way will appear that your site is an expert on a particular subject. The more relevant and the more important that search engines deem the linking site to be the higher score they give that particular link.

Press Release Links: Writing and submitting a press release can provide good links.

Article Links: Writing and submitting articles to article directories can produce a large number of links. You can submit one article to many directories but each directory.

Community Links: Join forums and include your link in your signature. Post useful comments on blogs and include your link and your business name. You should never spam blogs or forums and only include links. This is rude and cost the website owner money to remove your spam from their blog or forum.

The Bad Links

FFA Sites: A Free-For-All page, is one that allows anybody to post any link they like on the page. Typically they are not only useless to your cause, because the search engines ignore them, but they will not generate any traffic but may attract spammers to your doors.

Link Farms: A link farm is a page that contains an excessively large number of links. It is unlikely that a link farm will yield much benefit and most search engines will ignore the link.

Off Topic: Off topic links are incoming links from websites that have nothing to do with your website. They may offer very slight weight with some search engines. This appears in the bad link section because they offer very little positive benefit and your time would best be used establishing links with relevant websites.

Unindexable: Links that cannot be indexed by search engines are completely useless. A search engine spider must be able to follow the link to find your page and provide you with any benefit for that link. Avoid any page that offers to display your link in a frame, or to a website that uses the noindex or nofollow robots.txt tags.

Conclusion:
Collect links from as many sources using as many tactics as possible and use keyword variants in your anchor text. By following these guidelines you should be able to improve your search engine rankings. For more information or help please visit A Working Website

Bill Gates and Steve Jobs at D 2007

Gates & Jobs on Their Relationship

Bill Gates and Steve Jobs onstage at D5, talk about the greatest misunderstandings about their relationship. (May 31)

Why A Blog?

Search Engine Marketing is the answer.

Although it is important to continually produce quality content, the blog its self is not as important as the boost it gives my business website. Blogger.com has an Alexa traffic ranking of 15 and because this Blog is published on a blogger.com domain name it is given a high search engine placement score. The content is considered to be highly relevant to my business website and the search engines reward my website with a higher placement score because it is linked to my website. This in return drives more qualified traffic to my website resulting in an increased Visitor Conversion Rate. Remember to consider the search engines point of view when you build your incoming links. Try and get high quality incoming links.

Just a side note:

I have found that if your sites job is to collect qualified leads; your visitors are more likely to fill out a short request form rather than a long request form. The longer the form is the more taxing on the visitor to fill out so they are less inclined to do so. Case study, Bell Insurance has short forms consisting of 9 user responses and long forms consisting of 47 user responses on their website. The short form is used 98% of the time. This means that a Bell Insurance Agent must call the user and get that extra information, but it is a qualified lead none the less and results in more policies sold. Their website makes money for the company.

So the bottom line is, if you have a well designed and well written website that guides your visitor through the buying process, it will result in more sales for your company.

Good luck and start a blog or two.

P.S. I almost forgot; submit your blog to the search engines so they know about the incoming link.